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Mobile Apps Vs Mobile Web – Which Should Your Business Choose?

3 min read

As more and more mobile smart phones are sold, the buzz around mobile apps gets ever louder. So, every business should rush out and get a mobile app developed – right? Maybe not.

The low-down on mobile apps and mobile websites.

Let’s get the definitions out of the way. Mobile apps are basically small applications that you download and run on your feature phone or smart phone. An app will run locally on your handset and may or may not access services on the web to update and refresh the content that’s displayed. In contrast, a mobile website is basically a slimmed down version of a normal website that’s optimised for the smaller display area that’s typical of feature phones and smart phones. Mobile websites are generally accessed via a browser application on your handset.

Which one should I choose for my business?

Well, for starters, mobile apps are cool and thanks to the Apple iPhone and Google Android app stores, they are easier than ever to access and download. You will need to develop a different version of your app for each major mobile operating system though – about 4 or 5 of those at the moment.

On the other hand, a properly designed how to install Highster Mobile website can be viewed on pretty much any mobile that has web access. You can’t do as much with them as you could with an app though, since they rely on web technologies and don’t have access to all the fancy built-in-features that an app running natively on your handset will have – stuff like the camera, GPS module, address book. There’s always a catch.

The best option will depend on your business. We can’t give you the answer, but we can hopefully give you some helpful advice before you go spending any of that critical marketing budget. Ignore the hype, forget about the cool factor, and consider the following important points before making your decision – Need. Audience. Budget.

Do I really need a mobile app or mobile website?

Before starting out, it’s worth writing down your list of reasons for creating a mobile app or mobile website for your business. Think about what you would like to achieve and what you would like your product to do.

Are you trying to create a potential new revenue stream? Are you looking for new ways to promote your business? Are you targeting other businesses or consumers? How do customers access your existing products and services? Will your product display interactive content or will it be used as a static information portal? How often will you be updating content? What type of content will you be displaying? Is your product fun or unique? Will it always require internet access?

We could go on and on but ultimately it’s not a question of whether you need a mobile app or mobile website. Rather, it’s about what is best for your business and we can only give some guidelines.

If you don’t already have a website or are in the middle of building one, ask your web developers to build it in such a way that it will be optmised for mobile. It may require an extra outlay but will be less costly than starting from scratch.

If your existing website is relatively static but would like to enhance your online presence and get the benefits of mobile advertising, consider a mobile website. Site visitors coming from mobile ad clicks will get a good first impression of your business when they are presented with easily readable information formatted nicely for their mobile phone.

 

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